Nontraditional Placements.
Social Media & Influencers
To engage with consumers on social media, I worked with Teriyaki Madness to host a menu tasting event for foodie influencers in the Houston market, resulting in social media posts sharing details regarding the grand opening and photos of the menu items. Click below to see the Instagram post from foodie Doris Lai (@pepc0).
Podcasts & Radio Shows
To capitalize on the growing popularity of podcasts and radio show, we secured an NPR Radio interview with Chilean director Pablo Larraín to increase awareness among film-aficionados of the theatrical releases for his films, Jackie and Neruda. Click below to listen to the interview on NPR's All Things Considered.
Non-Editorial Websites
To increase awareness amongst tourists of The Spice & Tea Exchange of Gatlinburg, I secured a placement on a local tourism website highlighting what the specialty store has to offer with a slideshow of images showcasing the store, product, and ribbon-cutting. Click below to see the placement on VisitMySmokies.com.
